Hotjar - one of the best analysers of actual usage
- Ashish Tewari
- Sep 29, 2017
- 1 min read
We use Hotjar in the Marketing dept. as part of our website analytics. Core problem it resolves is analysis of page layouts to test for usability and to identify 1) any blank spots where users are not reviewing or interacting with content, and 2) if core call-to-action elements are falling into blank spots. We use this insight to guide page redesign and template construction to optimize pages for maximum content consumption and clickthroughs.
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