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AI + Hardware: Weekend Project - Smart Home Calendar
How I built a smart home calendar using AI code and a Raspberry Pi

Ashish Tewari
Mar 14 min read


Building Apps with Lovable AI
Interesting new project tested - using Lovable AI to create applications. Quick background - I'm not a coder. I have a basic understanding of how code works, structure and components, inputs and outputs, design and flow, but if you ask me to create a something, a simple html page is about as far as I can get. Maybe I can even host it, with some effort and trial & error. So when I decided to test out Lovable, I was... fairly skeptical. I knew I could probably get a decent 1

Ashish Tewari
Nov 3, 20252 min read


BusinessWorld Marketing Whitebook Summit 2023: Panel Discussion - Gen AI for Gen Z
BusinessWorld Marketing Whitebook Summit 2023: Panel Discussion - Gen AI for Gen Z

Ashish Tewari
Jan 28, 20242 min read


Showcase - Lodha and Haptik Collaboration on Conversational Chatbots
Enabling Lodha, a leading real estate developer, to achieve significant business outcomes with a powerful WhatsApp Assistant: 👉Increased...

Ashish Tewari
Jan 28, 20241 min read


WeKonnect Panel - Reinventing Customer Centricity
Panel discussion at #WeKonnect 2023 on Reinventing Customer Centricity Panelists: Ashish Tewari, AVP Digital Marketing, Lodha Bhavini...

Ashish Tewari
Dec 10, 20233 min read


Digital Marketing Challenges in Real Estate
Digital marketing is a fascinating space in any industry - but digital marketing in real estate presents a unique set of challenges that...

Ashish Tewari
Sep 10, 20232 min read


So, who can do digital marketing?
There’s a mental block I’ve noticed in people who ask me about digital marketing - a sense of, not reluctance or aversion, but a kind of...

Ashish Tewari
May 15, 20231 min read


Data Protection, Privacy, Integrity and Ethics in Data-Driven Marketing
Managing marketing data securely and ethically - Based on a talk given at the 6th Inventicon Marketing Analytics Summit 2023 in Mumbai...

Ashish Tewari
May 6, 20231 min read


Product Management - Done!
Doing this course has been a very interesting experience. Initially, I was a little skeptical, not sure how relevant a Silicon...

Ashish Tewari
Apr 6, 20201 min read


The Art of Digital Marketing
Legos can be used to build a basic wall or a soaring piece of art - it's all about the vision that goes into putting them together, just rig

Ashish Tewari
Mar 5, 20203 min read


Who Ashish Tewari is NOT.
Ashish Tewari may be many things, but what follows in this post is not some of them, despite being oddly linked.

Ashish Tewari
Feb 20, 20203 min read


Integrated Marketing - Everything you needed to go beyond the buzzword
Does your marketing org suffer from redundancies, wasted efforts, duplicated efforts, cross-purposes efforts, missing data, incoherent...

Ashish Tewari
Feb 5, 20206 min read


Learning from Failures
Why do we fall, Master Bruce? So we can learn to pick ourselves up again.

Ashish Tewari
Nov 13, 20182 min read


Marketo: A complex, advanced automation platform that's also easily customizable and usable
We use Marketo across the entire organization, all regions and product lines. It's primarily used for: 1. Email marketing: as a single...

Ashish Tewari
Dec 4, 20171 min read


What is Design?
It's two things.
How it looks, and... What it does.

Ashish Tewari
Oct 22, 20172 min read


Hotjar - one of the best analysers of actual usage
We use Hotjar in the Marketing dept as part of our website analytics. Core problem it resolves is analysis of page layouts to test for usabi

Ashish Tewari
Sep 29, 20171 min read


RetroPie: Old School is Back!
It’s been a while! Ever since my PS3 went offline thanks to my sister-in-law blowing the transformer with a curling iron and my daughter...

Ashish Tewari
Jan 12, 20171 min read


GPS - in a time warp?
I recently picked up a refurbished Garmin GPS unit (a nuvi 2597, if you’re interested) for an upcoming trip where cell coverage may be...

Ashish Tewari
Jun 4, 20162 min read
Resistance is futile
There’s an app for that. Google it. Check Wikipedia. Tell me the landmark for my GPS. Heard on Twitter… Can you give me your mobile...

Ashish Tewari
Oct 21, 20111 min read
The MOST critical feature for an online retailer…
…is the humble wishlist. I’ve used Baazee.com, eBay, Indiatimes Shopping, Rediff, Indiaplaza, and multiple other random sites for one-off...

Ashish Tewari
Jul 7, 20112 min read
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